Baby & me new model "Beren" How has it evolved?

A new model has appeared on the baby & me hug. As soon as it was released in June, we would like to introduce the Beren First Set (Beren Furst Set), which won the 18th Kids Design Award!

New model Beren appeared!

In June 2024, Baby & Me released a new product, Beren Series. It is a new model that further evolves the conventional "Belk-S" and pursues design and comfort.

The Beren First Set, which can be used by newborns, is a multifunctional hug that is a set of "career parts" that cover the baby's upper body, "FIRST parts" that gently wraps and supports baby buttocks.

Until about 4 months when the neck is sitting from the newborn, a face -to -face hugging in a belt style combining career parts and a first parts, and after the neck is sitting, in addition to the face -to -face hug in the belt style, the hip seat carrier of the carrier parts + hip seat. You can hold face -to -face. If you are about 7 months after birth, you will be able to hug and piggyback on hip seat carriers in addition to them.

Also, if you use a hip seat alone, it can be used as a horizontal support for the newborn child, and after the neck, you can hug face -to -face and hug positively. Hip seats can be easily done with hip seats when you start walking and repeat them.

What is different from the conventional product?

The biggest change is the hip seat pedestal.
By developing an air cushion seat with the optimal balance between strength and flexibility, the pedestal has become more compact and comfortable by adopting it as a middle material.
The part that hits the lower abdomen of Mama dad is a flexible cushion. By floating the air cushion seat so that it does not hit directly, the load on the lower abdomen has been reduced to achieve a more comfortable wearing feeling.

In addition, the depth can be reduced by 2 cm by changing the middle material, and the image of "hip seats are bulky" is eliminated. Although it looks slim, the pedestal part has a space and a new storage space has been created. The feature is that the shape is hard to collapse even if you put things. If you use it together with the accessory porch, the storage capacity will be improved. You can use it more conveniently.

Did the visual change?

The depth of the pedestal decreased, and the fabric composition was changed, and the overall atmosphere changed. The main body uses a popular air mesh fabric. The fit has become more flexible, and the feeling of wearing has been improved.

It is a color variation that is easy to use not only for mom dads but also for grandpa and grandmother because of the three colors of indigo blue, Ecul beige, and black.
The color matching is also emphasized, and the color of the belts, buckles, and named tags is aligned with the main unit, giving a sense of unity as a whole, realizing a simpler and stylish visual.

Has the goodness of the conventional product lost?

Baby & Me hugs are full of consideration for the baby to be able to spend a natural posture in a natural posture, as well as to be able to hug mama dad comfortably and comfortably. The good points that the conventional BELK-S had, of course, the new model Beren is inherited.

Career parts are standard equipment with adjustable head support. It supports the neck well, so it stabilizes the head without wobbly even before the neck. It also comes with a sleeping hood that prevents your neck from falling down when you are sleeping, and can also be a sunscape.

The waist belt type FIRST parts have three -dimensional hips and have the function of adjusting the crotch width, so you can keep a natural M -shaped leg that does not strain the baby's hip joint. With a career part that gently holds the upper body and a FIRST part that wraps the buttocks, the C -shaped curve and the M -shaped legs on the back can be maintained, creating a sense of adhesion with Mama Dad.

It is designed based on ergonomics, and has a structure that keeps the center of gravity near the body of Mama daddy, and hugs and piggybacks while keeping the trunk straight, reducing the burden on the shoulders and waist.

We are particular about parts such as snap buttons, zipper, and buckles, and use YKK's safe material. It has been evaluated not only for comfort and design but also for safety, and has also obtained an SG mark that guarantees safety.
It seems that Mama Dad is pleased with the fact that the accessories such as the belt cover and the positive drooling cover are included in the accessories.

It can be used for a long time without replacement

During the newborn, you need a close -up hug that supports the baby with a soft skeleton and has a close contact. As the movement gradually grows and the movement becomes active, the emphasis is on the fact that the burden on the shoulders and waist of mama daddy and the simplicity of mounting are emphasized. With the growth of the baby, what you seek from the hugs changes.

For this reason, there are many mama dads that are not enough for the hugs purchased before and after giving birth, and buy them for each scene.

In that regard, the Beren First set can be used for a long time from a newborn to a graduation of a hug by switching parts, so there is no need to buy or buy, so you can save time and cospa.

In addition, the color and design that can be used as a mom daddy can adjust the length and waist size of the shoulder belt, and the ease of care is an important point in choosing a hug, regardless of the child's growth stage. Beren has cleared those points.
Please check the characteristics of Beren at stores, such as supple wearing, ease of use, and visuals that do not choose stylish users.

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https://www.babyandme.co.jp/pages/shop