Albark Division Partner Business Office Sales Group
"My Baby & Me" is a special feature that spins the story under the theme of "childcare and work" through interviews with senior moms and dads.
In Vol.08, Toyota, an operating company of Albarque Tokyo, a team of the team "Arvark Tokyo", a team that recorded a brilliant result, including winning the basketball professional league, B -League, and winning the FIBA ASIA Champions Cup 2019. Akira Ohno of Albark Tokyo Co., Ltd. appeared.
We talked about the slightly unusual work of "the operation of a professional team". The warm gaze to the child -rearing generation, which is issued through work, was very impressive.
I'm sorry for the rudimentary question, but I thought it was hard to imagine a "sports team operating company". How is it a business model that raises profits?
The configuration of the current profits is broadly divided into "ticket sales in the game", "sponsor sponsorship", "goods sales", and "fan club sales".
What are you doing for Ohno's work?
I belong to a department called "Partner Division Sales Group", and among the four pillars I have just mentioned, sponsor sales are the main tasks. In general, I think that the image is "a logo on signboards and uniforms", but Albark customizes the content according to the needs and issues of each company as a "partnership of a problem -solving type".
For example, we propose a naming of the kids area to companies that want to reach children and their parents, and when the player enters the player, they can high -touch with the players, but put the company name in the T -shirt at that time. I have it. Recently, we have been conducting a plan to solve local issues and social issues together with the philosophy of the activities of the social responsibility project "Alvark Will", which are working as a club.
It was impressive that there was a stroller storage area with Albark's mascot character in the venue. Is this an initiative for Albark Tokyo?
I agree. Our club is the spirit of "aiming for a top runner." Not only the competition results, but also the ability to attract customers is the best, and the satisfaction of the person who came. Among them, we operate with the idea that even those who have children watch the game to watch comfortably and happily. Nearly 200 strollers may be lined up in many games in strollers. We have an environment where you can watch games without any stress while changing places and increasing staff for each game.
In order to lower the hurdles of watching games more with children, we have also started childcare services at the game venue.
amazing! It is nice for families with small children that the team will send such a message "welcome with children". I think there are many people who really want to go to see, but think, "If you go, you will hate it."
I myself have a 4 -year -old daughter, but since my child was born, my feet have been far from watching the sports venue, so I hope I can create an environment where I can enjoy it without hesitation with small children. More.
If you look at the "Partner Division", how do you see that the number of families increases?
When you come with your child, companies that you want to appeal to your children and their parents will gather. As a result, content for high quality children is born at the venue, and the venue is better. Such a good cycle is born. I hope the readers will come to the venue once!
I see. You can build a Win-win shape with three parties. How about considering child -rearing for those who are working?
I have also experienced another club team, but I think Albark Tokyo is the top in the sports industry in terms of ease of work. Not only me, but there are many employees with quite small children, and if you have to rest in a hurry due to poor physical condition, it is an environment where you can cover each other with flexibility.
As with the story I mentioned earlier, our clubs are doing the mind that aims to be the top runner at all, so each member is conscious of being aware that the employee can become No. 1. I feel like I'm working.
I think there is a weekend operation in such an industry, but what is the feeling of rest?
If the game enters on Saturdays and Sundays, it will naturally come out, but instead you will take a rest on Monday. Because my daughter goes to a nursery school due to working together, I put a burden on my wife on the day of the match, but in the event of a shift, I feel like I picked it up.
Also, on the day I go to work in the game, I sometimes come to the venue together.
that's nice!
I don't think it's easy to see my parents working, so I think that was good. At first, my daughter was at work, but I was approaching "dad, dad", but now she understands "work", so she waving her hand from afar and grows. I feel (laughs).
Next is the annual project, but is it okay to show you a memorable item with your child?
Luke (edited instructions: Mascot character in Tokyo) love my child (laughs). I buy goods when I come to see the game, and I often play at home. I love stuffed animals because they are girls.
This bear was given by a college friend when my daughter was born. The name of the friend is "Masashi", but if I called this stuffed animal as "Masashi" without permission, my daughter would call it "Masashi" (laughs). You slept together, played a baby and took care of it. Now it's a used and tingling (laughs).
Do you want your daughter to play sports?
Well, I don't really want you to do sports. I have been learning in various experiences such as gymnastics classes and Japanese drums, but it is not easy to do it (laughs). I think if you can find something you like. I myself feel that my parents have learned a lot and I have been free, so I want my daughter to choose the way freely.
What kind of work was your parents doing?
I ran a so -called town factory, but I didn't even say "succeed", and when I left the local Kyoto and went to a university in Hiroshima, I went to graduate school, or when I got a job. I wasn't saying noisy. I have failed to change jobs, but at that time I was watching me. I can only thank now.
It's a nice parent!
Finally, please tell us about your future prospects.
A new arena is coming soon, but the management and operation there will also be our job. So it feels like two axes, the operation of the venue and the operation of the professional team. In addition to the venue, it will also set up a basketball coat outdoors and create a open space for events, so you will also do how to use them. I'm really looking forward to it now.
Up to such a place! That's a pretty spectacular story. What is what Ohno wants to do?
As a personal thoughts, I hope to be a place where parents and parents gather. Before the game, children can play with each other, in the meantime, parents can exchange children and exchange information, and finally we can plan like an exchange meeting to watch sports together.
I think it's the strength of sports that everyone can enjoy watching the same thing, and sports still have the power to become a hub.
Also, I hope the arena can be a place of longing for children. You will also be doing music events other than sports, so as a player or singer, you may want to stand in that place, but people who work in the arena and those who are involved in facility management. I would like to make it a longing profession. I would like to send more and more work on such "back".