Special feature My Baby & Me

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vol.09
YOM Designer Co., Ltd.
Yasuyo KurokawaMr. Miss.

"My Baby & Me" is a special feature that spins the story under the theme of "childcare and work" through interviews with senior moms and dads.

In Vol.09, we talked to Mr. Kurokawa, a designer of YOM Co., Ltd., which is known worldwide under the popular baby kids gifts brand "Marlmarl", which is popular. Kurokawa, who has been studying at a Japanese fashion brand's pioneer company, and currently undertakes the product design of "MATO BY MARLMARL" proposed by YOM Co., Ltd. as a "brand for parents that values ​​his own style". Mr. Miss. On the other hand, I approach Kurokawa's brand and child -rearing, who also raised 12 -year -old daughter.

Shooting location: MATO by Marlmarl showroom (Jingumae, Shibuya -ku)

A showroom in the head office. There are sophisticated products of the brand "MATO BY Marlmarl", which develops products that use functions that are useful for child -rearing, with a gender -free design close to fashion. We talked about the latest lineup of 2024 fall and winter.

What was the history of joining YOM Co., Ltd.?

YOM has a gift brand called MarlMarl, but I originally liked the world view and gave it as a gift to my friends. I know MATO ... It is also a great deal to sympathize with the philosophy, such as the company's "excitement for raising children" and the vision of "a society where you can freely design a lifestyle with children".

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First of all, please tell us about the content of the work of a designer. At what pace, how do you work on your job?

Now, we are planning the spring and summer project next year. ( * Editing Note: At the end of July at the time of shooting), so it is about 8 months ago, the design is solidified, the design is FIX, and the specifications are created. It is a feeling that we proceed with the production while checking the factory and the specifications, increasing the product accuracy .... In the case of MATO, we make about 6 or 7 types in one season.

I think that it will be a good pattern if you add color variations to seven types, but is it a system that allows you to assign it with some designers?

Oh, no, I'm the only MATO designer (laughs).
In the industry, I think that the seven -inch type per season is quite relaxed per designer. So, instead of being chased by time and saying, "I have to raise some design," it is very attractive to be able to think of each product on the mono axis and think about each product. I feel that.

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It's a great world ... Where do you get the idea?

We will consider functions from the perspective of "Is there anything that can be solved through the product for the problem of the child -rearing scene?" For example, this bathrobe uses a water -absorbing quick -drying material used for sports towels because moms who have to give priority to child care after bathing.

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In fact, this has a bust band. Breastfeeding moms may improve blood flow while bathing, and breastfeeding can be easily given after bathing. I myself was in trouble at the time, but it was hard to take care of my child while taking care of breast milk after the bath. I think many people wear nursing bras and breast milk pads, but so that you do not need to do that, you can adjust the underbust that can adjust the underbust so that you can move immediately by fastening the hook.

It is a very well -friendly product based on your own experience. It looks really good for postpartum gifts for moms.

I am glad if you can use it for such a purpose. I think it is also good for push gifts ( * edited instructions: mainly given from dad to mom with the feeling of giving birth).
By the time the product is completed, we have a member of the company try many times, repeat adjustments, and keep in touch with the sewing factories many times to improve the accuracy of the product. I am very grateful to the factory for working on product production together.

It's not the end of the design, but it's a job to see until the final output. What kind of tools do you design?

Oh, handwriting!

Handwrite! ? Does it mean you are using a pen tab?

Oh, no. Really a pen on paper. I'm raising things that are floating in my head. So, the things on the desk are amazing ... lol

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amazing. Did you originally like painting?

I agree. I learned painting during my childhood, but I remember that my teachers and parents praised me a lot. I think this experience is one of the reasons I like manufacturing.
My parents did it freely without denying what I wanted to do. High school goes to a place where you can make lacquerware (laughs). When he said, "I want to study clothes," he supported me with two replies.

It's a wonderful educational policy. Is there anything you keep in mind when you treat your child?

I still try not to deny as much as possible. If the child says, "I want to do it", it feels like "Okay, just try it." Now I'm doing a koto and violin that I suddenly wanted to do. It continues without saying that you will never stop, probably because you said it yourself.

I was 12 years old now, but I think it is at the stage where my relationship with friends and society has increased and my relationship with my parents changes. Is there a vision of "what you want to be" as a parent?

I am very grateful that I am working on what I like as a job now. There are a lot of stimuli and it is very fun, but on the other hand, working while raising children is honest and often difficult.
When it's hard, you don't care even in front of your child, and you'll make a weak sound or a weak sound, and on the contrary, I took me to a GINZA SIX MATO store and said, "This mom made this. I was proud of it, and I was all exposed like that.
So, somehow ... there are some difficult things, but I want my children to look at child -rearing and work, while having a rewarding and serious enjoyment.
It may smell muddy, but if you look at such a way of life and have a dream you want to take care of and want to fulfill, I would like you to grow up as a person who can stand up and overcome it.

It is an annual project, but please show me a memorable item with your child.

When I was about 3, I suddenly gave it to Mother's Day. I've never got it before. I can't get it after that, so I feel like "give me every year" (laughs).
I've always been decorated because the child's self -esteem will increase the self -esteem of what I like than to put it in.

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Also, in my memories of my child, I have the only habit I can boast. I'm a type that doesn't have a growth record for a mother and child notebook, but I'm writing letters only for my child's birthday. Only once a year, seriously long sentences. I am writing various thoughts. Also, "I can do this this year." So, I'm taking it without giving it. 12 years now for 12 years. I'm going to give this at the age of 20.

That's really good. A absolutely crying guy ...

Talking for myself and trying to cry ... lol
I don't know what you think.

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Finally, please tell us the messages you want to send through the brand and what you want to do.

There are many difficult things to raise children, so there is no correct answer. Every time my child is small, I think that every time I am worried, I feel like it's hard, but when my child looks back at the age of 12, I passed in an instant, including that difficulty, again. I think it was an ephemeral time that did not return. There are various possibilities because there is no correct answer in raising children, and I hope that it is better to be able to enjoy child -rearing more than to be trapped in the correct answer.
After all, it is all transmitted to the children that the parentzes are enjoying their child -rearing while cherishing their identity, style, and fashion. I hope everyone should be.

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Recently, I hear and see negative opinions about raising children from familiar young generation children and SNS. I think it's true that there are times, and it's true that there are some difficulties, but not only that, but also children have enormous energy and give a lot of happiness. I feel that such a wonderful part of child -rearing can be conveyed to the next generation.
MATO is aiming for a "society where you can freely design a lifestyle with children" while snuggling with child -rearing, so I want to continue to create products and triggers that can be exciting for child -rearing as a designer.