"18th Kids Design Award" award! ~ What is kids design?

Baby & Me's hug "Beren First Set (Beren Fast Set)" won the Kids Design Award. I will introduce what kind of award the Kids Design Award is.

What is the Kids Design Award?

The Kids Design Award is a "honoring system for all products, services, spaces, activities, and research that takes into account the birth of children and children." In other words, it is an initiative to recognize what is good for children or useful for childcare and make it widely known to the world.

The awards that are given by evaluating products, etc. are famous for the Good Design Awards, which are given to things with excellent design, and the medals and trophy of Monde Selection, which are awarded to highly technical products, but the Kids Design Award. As the name suggests, it is characterized by children aged 0 to 15, or for products and services that are considered for child care.
It starts in 2007, and once a year, applications are accepted and reviewed. The 18th award -winning work was announced in August 2024.

The award consists of five categories and five categories.
It is a product that is recognized as "a design that contributes to the creation of a society in which children and children are born and raised, as" what kind of child's viewpoint is for each department and how the benefits of the user are considered. Awards will be given to services and services.

The award -winning works can use the "Kids Design Mark", so Mama Daddy, which is considering purchasing children's supplies, makes it easier to find useful and secure products and products that are useful for childcare.

▼ Kids Design Award
https://kidsdesignaward.jp/

What departments and categories are there?

The Kids Design Award consists of three categories based on the “mission” that should be fulfilled by the design, and what kind of products and services it is, and selected and applied one by one from the department and category. I will do it.

There are three divisions: designs that contribute to the safety and security of children, designs that pioneer the creativity and future of children, and designs that are easy to produce and raise children.

Categories include "products", "application services", "architectural / space", "application services", "architectural and local governments, and various organizations, events, workshops, etc., and" workshops, " "Survey and research".

For the purpose of digging out excellent works to solve social issues related to children and child -rearing, and contributing to the children's bright future, it is a broad sense, including not only designs of forms, but also institutions and initiatives. The design is the evaluation target.

What are the past awarded examples?

Child election

Awarded work _ Children's election

In 2023, the Children's Election, which was selected as the highest award, was voted by a child in the Chigasaki Mayor's election. Questions and candidates' answers thought by children were published on the web, and the children participated in the election by polling places and online voting. It was evaluated for encouraging children to participate in social participation and positioned children as a leading role in creating a society in the future.

I do Button

Award -winning work _I do Button

One of the excellent prizes was the I do Button, a nightwear, where children aged 2-4 years old, in which they wear themselves. The reason for the award was that the child was close to the child's feelings, "I want to do it myself!"

Fujiyochen

Award -winning work_ Fujiyochenen

In 2007, when the Kids Design Award was born, Fujiyochen in Tachikawa City, Tokyo was awarded the highest prize. It is a donut -shaped building, and there is no wall to partition the inside, it is a place where children can run around endlessly, including the rooftop, and that children themselves can choose the place where they like. I did it.

What were the points that the Beren First Set won?

The Kids Design Award screening points vary depending on the department and category.
The "Beren First Set" applied for the "Design that makes it easy to give up and grow children" and the product category is "products used by people related to pregnancy, childbirth, and child -rearing, and are used safely and fun. Is there a new idea, ideas, and techniques for men and women in childcare, work, and interaction with the community? Is it possible to propose a function that corresponds to the needs, which is easy to use, and the color is easy to use. " It is required to have safety, functionality, and design.
The selection of the award -winning work can be said to have met these standards.

Baby & Me is a brand that snuggles up to your family so that you can spend time with your child more comfortably through hugs. In the era of diversity, the way of the family is changing, and we are developing a stylish and smart hug string to help mom daddy work hard without being washed away.
From now on, we will continue to create products that can be used comfortably with peace of mind and can help the whole family happy.

The Kids Design Award -winning hug "BEREN FIRST Set" can be actually touched and tried on at stores nationwide. Please pick it up.

▼ Handling store
https://www.babyandme.co.jp/pages/shop